Marketscan Adds Experian to Mighty UK Marketing Megabase
November 09, 2011, Chichester, East Sussex. Press Dispensary. Marketscan (http://www.marketscan.co.uk ), a Chichester-based specialist in data services for direct marketing purposes, is entering into...
View ArticleIncrease your business leads across the board with AIDCA!
Do you use AIDCA to capture business leads? In our last blog we discussed the importance of buying or renting B2B data that complies with the Corporate Telephone Preference Scheme and the Telephone...
View ArticleWhy Buying Business Data Is Like Buying A New Car
My wife and I were recently after a new car, but when it came to picking one we didn’t know where to start. There are countless designs from many manufacturers offering varying quality, and then...
View ArticleDirect Mail vs Email: Have you missed 80% of your market?
Back in the old days before the rise of email, a marketer’s best friend was the trusty postman. Companies would send direct mail pieces to potential prospects, promoting new products and the latest...
View ArticleThink You Don’t Need Marketing Data? Think Again…
The overpriced stationery? One printer for every three people in your office? Desk chairs that look like they were designed by NASA? There are some things that your business could survive without....
View ArticleTime Is Money, But How Can Marketers Find “The Time”?
“The Time”. In business-to-business marketing, it sure is hard to find. They say that “time is money”. Well, I could book a week off work tomorrow and have nothing but time on my hands. It doesn’t mean...
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